A microsurvey is a 1-3 question survey shown inside your product at a specific moment, triggered by a user action rather than a scheduled email blast. It's designed to capture feedback when the experience is fresh, not a week later.
The contrast is a traditional 20-question survey sent on the first of the month. It gets a 4% open rate, answered mostly by people at the extremes. The normal users stay quiet.
How microsurveys work
Instead of pulling people out of your product to fill out a form, you catch them mid-session. Just finished onboarding? One question. Just exported a report? One question. Just cancelled? Three questions max.
Response rates are dramatically higher, sometimes 10x compared to email surveys, because you're asking when the experience is vivid.
When to use them
They work best for transactional moments: NPS after a milestone, CSAT after a support interaction, quick sentiment checks after a new feature launch. If you need deep qualitative insight, a longer interview is still better. Microsurveys are for high-frequency, low-friction signal.
The trigger is everything. A microsurvey shown at the wrong time is just annoying. Shown right after a key action, it feels natural.
Set them up with FeatureOS Forms and Surveys wired to your product events, and you'll start learning from moments that used to be invisible.