An in-app survey is a survey that appears inside your product while someone is actively using it, rather than in a follow-up email or on a separate page.
The timing is what makes them effective. When a customer just completed onboarding, used a feature for the first time, or hit a friction point, a short 2-3 question survey takes 20 seconds and they're back to what they were doing. Response rates typically run 3-5x higher than email surveys.
When to use them
In-app surveys work best for transactional moments: right after a key action, at the end of a flow, or when you want to catch early churn signals. They're not suited for deep open-ended questions that require reflection.
Use them to collect CSAT or CES scores after a specific interaction, test whether a new feature is landing as expected, or identify friction before it shows up in your quarterly NPS.
The trigger matters. A survey that fires too early, too often, or mid-task feels like an interruption. Get the timing right and it feels like you care about the experience.
Build targeted in-app surveys with FeatureOS Forms and Surveys.